‘WhatsApp Business’ : A separate App for Small Businesses Launched in India, Soon for S. Africa

World’s biggest messaging app WhatsApp has launched it’s a separate app to help nurture small businesses recently called as ‘WhatsApp Business‘. The new business app of WhatsApp is designed to easily connect with customers and ultimately grow one’s business. The WhatsApp Business app has features like business profiles where customers can directly see the email address, location, opening times, official website, etc of a particular business and can also stay in touch for future references and need.

WhatsApp Business (Source : WhatsApp)

Apart from the features listed above, WhatsApp Business also provides the following features :

– Business messaging tool for being more responsive towards your valuable customers

– you can also give your Landline/fixed number to use the WhatsApp Business app

According to WhatsApp :

“WhatsApp Business enables you to have a business profile on WhatsApp, communicate more efficiently with your customers, and help grow your business.”

  • If you have separate business and personal phone numbers, you can have both WhatsApp Business and WhatsApp Messenger installed on the same phone, and register them with different numbers.
  • WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls, free international messaging, group chat, offline messages, and much more.

It must be noted that this new WhatApp Business is currently available in only select countries including Indonesia, India, Mexico, Italy, the UK and the US. Although, the California-based company is planning to rollout the newly developed app for other countries as well in coming few weeks. There has also some media reports which suggests that the app will soon be available to South Africa also.

Also read “Record-breaking WhatsApp messages by Indians on New Years’ Eve

With the help of WhatsApp Business users can also run it with WhatsApp Web (desktop version of WhatsApp) just like the original WhatsApp Messenger. Therefore, the company is focusing more on the growing level of competition and providing the best-ever business usability. Launched on 17 January last week, WhatsApp Business runs on Android version 4.0.3 and above covering almost every smartphones available in the market. It is available free for download from Google Play Store. One thing to note is that, the company hasn’t released the app for iOS users yet.

Stay tuned for more updates !

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